{
  "format": "thendoo-template/v1",
  "id": "product-launch-checklist",
  "name": "Product launch",
  "locale": "en",
  "templates": [
    {
      "type": "project",
      "name": "Product launch",
      "body": {
        "items": [
          {
            "title": "Freeze the scope",
            "offset_days": -30,
            "checklist": [
              "What ships on launch day",
              "What waits for a later update",
              "The one sentence that explains it"
            ],
            "notes": null
          },
          {
            "title": "Draft the launch message",
            "offset_days": -21,
            "checklist": [
              "Who it's for",
              "The problem it solves",
              "What it costs, if anything"
            ],
            "notes": null
          },
          {
            "title": "Build or update the landing page",
            "offset_days": -14,
            "checklist": [],
            "notes": null
          },
          {
            "title": "Line up early users",
            "offset_days": -14,
            "checklist": [],
            "notes": "Five people who will try it in the first week and tell you honestly what broke."
          },
          {
            "title": "Final testing pass",
            "offset_days": -7,
            "checklist": [
              "Sign-up or purchase works end to end",
              "Emails and receipts go out",
              "Works on a phone"
            ],
            "notes": null
          },
          {
            "title": "Prepare launch-day posts and emails",
            "offset_days": -5,
            "checklist": [],
            "notes": null
          },
          {
            "title": "Write the help notes",
            "offset_days": -3,
            "checklist": [],
            "notes": null
          },
          {
            "title": "Pre-launch check",
            "offset_days": -1,
            "checklist": [
              "Everything scheduled",
              "A rollback plan if something breaks",
              "Launch day calendar cleared"
            ],
            "notes": null
          },
          {
            "title": "Launch",
            "offset_days": 0,
            "checklist": [
              "Go live",
              "Send the announcement",
              "Watch for problems for the first few hours"
            ],
            "notes": null
          },
          {
            "title": "Reply to every early message",
            "offset_days": 1,
            "checklist": [],
            "notes": null
          },
          {
            "title": "Fix the top three issues",
            "offset_days": 3,
            "checklist": [],
            "notes": null
          },
          {
            "title": "Launch look back",
            "offset_days": 7,
            "checklist": [
              "What worked",
              "What to change next time",
              "Saved as notes for the next launch"
            ],
            "notes": null
          }
        ],
        "body_md": null
      }
    }
  ],
  "habits": [],
  "categories": []
}